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Guides and strategies on sales, customer service and artificial intelligence on WhatsApp, explained by people who work with sales teams every day.

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Meeting table in a modern office, where two professionals are reviewing a single data dashboard on a laptop together, while a phone beside them shows a WhatsApp conversation with a customer, in natural late-afternoon light.

Marketing and Sales: How the Relationship Has Evolved with AI

From the battle over leads to ongoing conversations: see how marketing and sales have grown closer, and how AI connects campaigns, customer service, and closing deals.

Gabriel Borges Aguiar · October 22, 2026 · 7 min read

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